Join Our Team: Marketing and Branding Specialist at Baker & Taylor

Location: North Carolina, United States
Job Types: Full Time
Timing/Shifts: 4.5 Day Week

UP TO $ 6,500 / month

Are you passionate about storytelling, brand development, and creating engaging content that resonates with audiences? Baker & Taylor is seeking a talented and creative Marketing and Branding Specialist to join our dynamic team in North Carolina. As a renowned leader in the publishing and entertainment industry, we are dedicated to fostering a collaborative and inclusive work environment.

Job Title: Marketing and Branding Specialist

Location: North Carolina

Position Type: Full-time

About Baker & Taylor:

At Baker & Taylor, we are committed to driving the growth and success of our clients through innovative marketing strategies and brand solutions. We believe in the power of storytelling and are dedicated to delivering exceptional experiences to our customers.

Key Responsibilities:

Develop and implement marketing strategies to promote our diverse range of products and services
Create compelling and impactful content across various platforms, including digital, print, and social media
Collaborate with cross-functional teams to ensure brand consistency and messaging efficacy
Conduct market research and analysis to identify industry trends and consumer insights
Drive brand awareness and customer engagement through targeted campaigns and initiatives
Measure and analyze the performance of marketing efforts and adjust strategies as needed

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field
Proven experience in developing and executing successful marketing campaigns
Demonstrated ability to think creatively and strategically
Excellent written and verbal communication skills
Strong project management and organizational abilities with a keen attention to detail
Proficiency in digital marketing tools, social media platforms, and analytics

Our ideal candidate is a collaborative team player with a passion for innovation and storytelling. If you thrive in a fast-paced environment and are eager to contribute to the growth of our dynamic company, we'd love to hear from you!

Baker & Taylor is an equal opportunity employer and values diversity in the workplace. We offer competitive compensation, comprehensive benefits, and opportunities for professional development.